AMZN
Amazon.com, Inc.Consumer CyclicalInternet RetailIncome
$263.11 · 15min delay
β 1.47A high-quality mega-cap income stock trading near fair value. Frameworks sharply disagree on it.
52-wk low $196.0052-wk high $278.56
Mkt Cap
$2.83T
P/E
—
PEG
1.89
P/B
6.40
Dividend
—
ROE
24.3%
About the business
Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, Artificial intelligence, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. The company was incorporated in 1994 and is headquartered in Seattle, Washington.
Who would buy AMZN?
Consensus 24/100 · Polarized · Investors strongly disagree — this is where Prism is most useful.
3 4 8
Endorses
· 3 frameworks- Dividend Growth School· Dividend Income100/100
Payout Ratio < 70% 0.0% clears "< 70.0%".
- Philip Fisher· Fisher Growth88/100
Revenue Growth > 15% 16.6% clears "> 15.0%".
- William O'Neil· Momentum / CAN SLIM88/100
Within 15% of 52-wk high -5.5% clears "> -15.0%".
Insider activity · Negative
Insider selling outweighs buying
Strength 70/100
8 insiders sold $63.4M on a discretionary basis. Discretionary selling carries more signal than planned disposals, but insiders sell for many non-thesis reasons (taxes, diversification, life events) — do not over-read it. Over the 6M window, insiders are net buyers by 1,329,387 shares.
In Prism's context
Insider selling is worth flagging but insiders sell for many non-thesis reasons. Read alongside the framework verdict (Fails criteria).
| Insider | Role | Type | Date | Shares | Avg price | Value | Own |
|---|---|---|---|---|---|---|---|
| BEZOS JEFFREY P | Officer and Director | Stock Gift at price 0.00 per share. | May 4, 2026 | 1,253,797 | $0.00 | $0 | Direct |
| HERRINGTON DOUGLAS J | Officer | Open-market sell | May 4, 2026 | 28,500 | $274.67 | $7.83M | Direct |
| JASSY ANDREW R. | Chief Executive Officer | Open-market sell | May 4, 2026 | 31,352 | $275.00 | $8.62M | Direct |
| RUBINSTEIN JONATHAN J | Director | Open-market sell | Apr 30, 2026 | 3,706 | $273.02 | $1.01M | Direct |
| RUBINSTEIN JONATHAN J | Director | Open-market sell | Apr 24, 2026 | 3,849 | $260.00 | $1.00M | Direct |
| JASSY ANDREW R. | Chief Executive Officer | Open-market sell | Apr 17, 2026 | 31,000 | $255.00 | $7.91M | Direct |
| HERRINGTON DOUGLAS J | Officer | Open-market sell | Apr 14, 2026 | 20,500 | $245.00 | $5.02M | Direct |
| HERRINGTON DOUGLAS J | Officer | Open-market sell | Apr 1, 2026 | 1,000 | $210.50 | $211K | Direct |
| HERRINGTON DOUGLAS J | Officer | Open-market sell | Mar 2, 2026 | 1,000 | $204.25 | $204K | Direct |
| ZAPOLSKY DAVID A. | Officer | Open-market sell | Feb 24, 2026 | 17,749 | $205.40 | $3.65M | Direct |
| HERRINGTON DOUGLAS J | Officer | Open-market sell | Feb 23, 2026 | 6,835 | $205.82 | $1.41M | Direct |
| GARMAN MATTHEW S | Officer | Open-market sell | Feb 23, 2026 | 17,751 | $205.22 | $3.64M | Direct |
| REYNOLDS SHELLEY L | Officer | Open-market sell | Feb 23, 2026 | 2,695 | $205.90 | $555K | Direct |
| JASSY ANDREW R. | Chief Executive Officer | Open-market sell | Feb 23, 2026 | 19,872 | $205.18 | $4.08M | Direct |
| HERRINGTON DOUGLAS J | Officer | Transaction | Feb 20, 2026 | 17,087 | — | — | Direct |
| GARMAN MATTHEW S | Officer | Transaction | Feb 20, 2026 | 20,883 | — | — | Direct |
| ZAPOLSKY DAVID A. | Officer | Transaction | Feb 20, 2026 | 17,749 | — | — | Direct |
| OLSAVSKY BRIAN T. | Chief Financial Officer | Transaction | Feb 20, 2026 | 17,749 | — | — | Direct |
| REYNOLDS SHELLEY L | Officer | Transaction | Feb 20, 2026 | 2,695 | — | — | Direct |
| JASSY ANDREW R. | Chief Executive Officer | Transaction | Feb 20, 2026 | 49,680 | — | — | Direct |
| HERRINGTON DOUGLAS J | Officer | Open-market sell | Feb 17, 2026 | 4,784 | $198.37 | $949K | Direct |
| WEEKS WENDELL P. | Director | Transaction | Feb 13, 2026 | 1,816 | — | — | Direct |
| GORELICK JAMIE S | Director | Transaction | Feb 13, 2026 | 2,677 | — | — | Direct |
| HERRINGTON DOUGLAS J | Officer | Transaction | Feb 13, 2026 | 11,959 | — | — | Direct |
| ALEXANDER KEITH BRIAN | Director | Open-market sell | Feb 12, 2026 | 900 | $203.88 | $183K | Direct |
| HERRINGTON DOUGLAS J | Officer | Open-market sell | Feb 11, 2026 | 1,000 | $208.00 | $208K | Direct |
| HERRINGTON DOUGLAS J | Officer | Open-market sell | Dec 1, 2025 | 2,500 | $233.22 | $583K | Direct |
| ZAPOLSKY DAVID A. | Officer | Open-market sell | Nov 24, 2025 | 20,670 | $220.58 | $4.56M | Direct |
| HERRINGTON DOUGLAS J | Officer | Open-market sell | Nov 21, 2025 | 6,835 | $216.40 | $1.48M | Direct |
| HERRINGTON DOUGLAS J | Officer | Transaction | Nov 21, 2025 | 17,087 | — | — | Direct |
| GARMAN MATTHEW S | Officer | Open-market sell | Nov 21, 2025 | 17,768 | $216.90 | $3.85M | Direct |
| GARMAN MATTHEW S | Officer | Transaction | Nov 21, 2025 | 20,903 | — | — | Direct |
| ZAPOLSKY DAVID A. | Officer | Transaction | Nov 21, 2025 | 17,750 | — | — | Direct |
| OLSAVSKY BRIAN T. | Chief Financial Officer | Transaction | Nov 21, 2025 | 17,750 | — | — | Direct |
| REYNOLDS SHELLEY L | Officer | Open-market sell | Nov 21, 2025 | 2,695 | $216.41 | $583K | Direct |
| REYNOLDS SHELLEY L | Officer | Transaction | Nov 21, 2025 | 2,695 | — | — | Direct |
| JASSY ANDREW R. | Chief Executive Officer | Open-market sell | Nov 21, 2025 | 19,872 | $216.94 | $4.31M | Direct |
| JASSY ANDREW R. | Chief Executive Officer | Transaction | Nov 21, 2025 | 49,680 | — | — | Direct |
| HUTTENLOCHER DANIEL P | Director | Open-market sell | Nov 20, 2025 | 1,237 | $226.61 | $280K | Direct |
| HERRINGTON DOUGLAS J | Officer | Open-market sell | Nov 17, 2025 | 4,784 | $232.71 | $1.11M | Direct |
Showing 40 of 49 matching transactions.
Insider activity from Yahoo Finance (quoteSummary: insiderTransactions + netSharePurchaseActivity). Cached 6 hours. · Insiders hold 8.9% of shares outstanding.
Net 6M: +1,329,387 sh
Price history
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Drag across the chart to select a custom period — all analysis below refocuses to that window.
What this means: A significant rerating — the valuation-sensitive frameworks below will have tightened since this move.
What would AMZN do to your portfolio?
Add Amazon.com, Inc. at a hypothetical weight and Prism recalculates your whole book:
Risk metrics
Sharpe, Sortino, volatility, max drawdown, beta — before and after.
Sector concentration
How much this shifts your top sector weight and overall diversification.
Archetype tilt
Whether this leans your book more toward Quality, Value, Growth, Deep Value, Income, or Momentum.
AMZN is currently tagged:IncomeFails criteria (24/100)
Portfolio analytics are part of the member experience.
Sign in to run this simulationProbabilistic recommendation· rec-v1.0.0-2026-04
Amazon.com, Inc. · AMZN
AMZN: 45% estimated probability of outperforming over the next 12M window. 1 of 6 signal families mixed (low confidence). Strongest support: ROE 24%. Main risk to monitor: 74% above fair value.
Outperform prob.
45%
vs S&P 500 · 12M
Expected return
-3.7% → +20.3%
mid +8.3% / yr
Downside (p20)
-24.6%
stress -49.2%
Data quality
98/100
Excellent
Prism Score
Probabilistic research output, not financial advice. Prism recommendations are based on available data, historical relationships, and model assumptions. They do not guarantee future returns. Conduct independent due diligence before any investment decision.
Backtested and similar-setup statistics may be affected by survivorship bias, look-ahead bias, overfitting, transaction costs, liquidity constraints, and data limitations. Probability estimates are anchored heuristics — not validated forecasts — until the walk-forward backtest pipeline is in place.
Prism Score
Composite 46/100. Strongest contribution from ownership; weakest from valuation. Risk patterns shaved 6 points off the composite.
Composite
46
/ 100
Deep valueval.
38/ 100
P/B 6.40× · FCF yield 0.3%
Margin of safetyval.
0/ 100
74% above fair value
Bull · base · bear scenarios
Three plausible paths over a 5-year horizon.
Indicative only. Probabilities are model-implied weights for stress-testing — not forecasts.
Bull
~25%$196.08
-5.7% / yr (5y)
Operating leverage kicks in or a new product line scales — margins inflect higher, growth steps up by 200–400 bps, and the multiple re-rates as the durability becomes obvious to a wider audience.
Drivers
- • Margin expands by 200–400 bps from 13%
- • Top-line accelerates 300–500 bps above current
- • Multiple re-rates one full turn higher
Base
~55%$150.83
-10.5% / yr (5y)
Business continues to compound at recent rates — 13% operating margin holds, 17% top-line growth persists, capital allocation stays disciplined. Multiple stays roughly where it is.
Global value comparison
Amazon.com, Inc. vs sector medians — GCC, MENA, and Global ex-US.
Sector: Consumer Cyclical. MENA-aware investors can sanity-check whether the US name is offering value relative to regional peers.
| Metric | AMZN | GCC median | MENA median | Global ex-US |
|---|---|---|---|---|
| P/E (TTM) | — | 17.5× | — | 14.0× |
| P/B | 6.40× | 2.40× | — | 2.00× |
| Dividend yield | — | 2.40% | — | 2.40% |
| ROE | 24.3% |
Earnings reaction explainer
AMZN blew past estimates by 53.0%.
Reported EPS $2.78 vs $1.82 expected — well outside the normal beat-and-raise band. The market typically rewards a print this size only if it is read as durable, not one-off. Trailing operating margin: 13.1%.
- Growth investorsPositive
Confirms operating leverage — 75% trailing EPS growth + a beat of this size is the pattern that drives multi-year re-rates.
- Quality investorsPositive
If ROE (24%) and operating margin (13%) are stable or rising, the beat is consistent with compounding rather than one-off.
- Value investorsNeutral
A blow-out can pull future quarters forward — value investors will look for sustained margin, not a single-quarter spike.
News & events
Next earnings
Thu, Jul 30 · consensus EPS $1.82 · last actual $2.78
Key Metrics at a Glance
P/E Ratio (TTM)
N/A
PEG Ratio
1.89
P/B Ratio
6.40
EPS Growth
74.8%
Revenue Growth
16.6%
Debt / Equity
0.53
Net Cash / Share
$-8.59
Return on Equity
24.3%
Gross Margin
50.6%
Operating Margin
13.1%
FCF / Share
$0.91
Current Ratio
1.18