BIDU
Baidu, Inc.Communication ServicesInternet Content & InformationValue
$138.18 · 15min delay
β 0.52A steady large-cap business trading near fair value. Frameworks sharply disagree on it.
52-wk low $81.1752-wk high $165.30
Mkt Cap
$47.01B
P/E
—
PEG
0.80
P/B
1.20
Dividend
—
ROE
1.9%
About the business
Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot, new AI-native product that serves as a multi-round conversational AI assistant on both PC and mobile; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups, as well as livestreaming services, including live streaming and AI-powered digital human livestreaming. In addition, the company offers DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment produces and distributes professionally produced content. This segment offers online entertainment video services, including online videos, experience services, online games, comics, and others. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.
Who would buy BIDU?
Consensus 36/100 · Polarized · Investors strongly disagree — this is where Prism is most useful.
5 5 5
Endorses
· 3 frameworks- Seth Klarman· Klarman Margin of Safety100/100
FCF Yield > 7% 35.4% clears "> 7.0%".
- Fama / French· Pure Value Factor100/100
P/B < 1.5 1.20× clears "< 1.50×".
- Howard Marks· Marks Risk-First83/100
Debt/Equity < 0.5 0.34 clears "< 0.50".
Insider activity · Sparse
No recent insider transactions
Strength 10/100
No Form 4 filings in the last 6 months. Insider inactivity is itself weak evidence — it usually reflects blackout windows or compensation cycles rather than a view on the stock.
- Sparse data — read with caution
No transactions match the selected filters.
Insider activity from Yahoo Finance (quoteSummary: insiderTransactions + netSharePurchaseActivity). Cached 6 hours. · Insiders hold 3.3% of shares outstanding.
Net 6M: +0 sh
Price history
—
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Drag across the chart to select a custom period — all analysis below refocuses to that window.
What this means: A significant rerating — the valuation-sensitive frameworks below will have tightened since this move.
What would BIDU do to your portfolio?
Add Baidu, Inc. at a hypothetical weight and Prism recalculates your whole book:
Risk metrics
Sharpe, Sortino, volatility, max drawdown, beta — before and after.
Sector concentration
How much this shifts your top sector weight and overall diversification.
Archetype tilt
Whether this leans your book more toward Quality, Value, Growth, Deep Value, Income, or Momentum.
BIDU is currently tagged:ValueWeak match (36/100)
Portfolio analytics are part of the member experience.
Sign in to run this simulationProbabilistic recommendation· rec-v1.0.0-2026-04
Baidu, Inc. · BIDU
BIDU: 53% estimated probability of outperforming over the next 12M window. 2 of 6 signal families mixed (low confidence). Strongest support: 67% below fair value. Main risk to monitor: ROE 2% (weak).
Outperform prob.
53%
vs S&P 500 · 12M
Expected return
-6.3% → +29.7%
mid +11.7% / yr
Downside (p20)
-11.3%
stress -22.6%
Data quality
98/100
Excellent
Prism Score
Probabilistic research output, not financial advice. Prism recommendations are based on available data, historical relationships, and model assumptions. They do not guarantee future returns. Conduct independent due diligence before any investment decision.
Backtested and similar-setup statistics may be affected by survivorship bias, look-ahead bias, overfitting, transaction costs, liquidity constraints, and data limitations. Probability estimates are anchored heuristics — not validated forecasts — until the walk-forward backtest pipeline is in place.
Prism Score
Composite 69/100. Strongest contribution from valuation; weakest from quality. Risk patterns shaved 4 points off the composite.
Composite
69
/ 100
Deep valueval.
98/ 100
P/B 1.20× · FCF yield 35.4%
Margin of safetyval.
100/ 100
67% below fair value
Bull · base · bear scenarios
Three plausible paths over a 5-year horizon.
Indicative only. Probabilities are model-implied weights for stress-testing — not forecasts.
Bull
~20%$540.36
+31.4% / yr (5y)
A turnaround takes hold: margin recovers toward peer averages, revenue stabilises, and the market re-prices the asset value rather than the running earnings.
Drivers
- • Margin expands by 200–400 bps from 5%
- • Stranded asset value crystallises
- • Multiple re-rates one full turn higher
Base
~45%$415.66
+24.6% / yr (5y)
No deterioration, no surprise re-acceleration. 5% operating margin and -4% top-line growth chug along; the multiple slowly converges to the central fair-value estimate.
Global value comparison
Baidu, Inc. vs sector medians — GCC, MENA, and Global ex-US.
Sector: Communication Services. MENA-aware investors can sanity-check whether the US name is offering value relative to regional peers.
| Metric | BIDU | GCC median | MENA median | Global ex-US |
|---|---|---|---|---|
| P/E (TTM) | — | 14.2× | — | 13.5× |
| P/B | 1.20× | 2.10× | — | 2.00× |
| Dividend yield | — | 4.40% | — | 4.00% |
| ROE | 1.9% |
Earnings reaction explainer
BIDU missed by -7.1%.
Reported EPS $10.62 vs $11.43 expected — a manageable miss. Whether it matters depends on cause: input-cost pressure or one-off charges shrug off; demand softness compounds. Trailing operating margin: 4.5%.
- Quality investorsNegative
A miss without a clear one-off cause raises questions about the durability of the margin structure.
- Growth investorsNegative
Decelerating growth + a miss is the pattern that resets multiples — even a small miss matters when the prior multiple was full.
- Value investorsNeutral
Already cheap; the question is whether the deterioration is cyclical (digestible) or structural (avoid).
News & events
Next earnings
Mon, May 18 · consensus EPS $11.43 · last actual $10.62
Key Metrics at a Glance
P/E Ratio (TTM)
N/A
PEG Ratio
0.80
P/B Ratio
1.20
EPS Growth
-81.0%
Revenue Growth
-4.1%
Debt / Equity
0.34
Net Cash / Share
$66.21
Return on Equity
1.9%
Gross Margin
43.9%
Operating Margin
4.5%
FCF / Share
$60.57
Current Ratio
1.76