
A steady large-cap business trading near fair value.
Mkt Cap
$27.87B
P/E
—
PEG
0.99
P/B
0.66
Dividend
6.88%
ROE
-12.6%
About the business
The Kraft Heinz Company, together with its subsidiaries, manufactures and markets food and beverage products in North America and internationally. Its products include condiments, sauces, dressings, and spreads; cheese, frozen potato products, and other frozen meals; meal kits, frozen snacks, and pickles; dry packaged desserts, refrigerated ready to eat desserts, and other dessert toppings; ready to drink and powdered beverages, and liquid concentrates; American sliced and recipe cheeses; mainstream coffee, coffee pods, and premium coffee; and cold cuts, bacon, and hot dogs. It offers its products under the Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Ore-Ida, Capri Sun, Maxwell House, Kool-Aid, Jell-O, ABC, Master, Quero, Golden Circle, Wattie's, Pudliszki, and Plasmon brands, as well as Bagel Bites, Claussen, A1, and Cool Whip. It sells its products through its own sales organizations, as well as through independent brokers, agents, and distributors to chain, wholesale, cooperative, and independent grocery accounts; convenience, value, and club stores; pharmacies and drug stores; mass merchants; foodservice distributors; institutions, including hotels, restaurants, bakeries, hospitals, health care facilities, and government agencies; and various e-commerce platforms and retailers. The company has a strategic partnership with the National Football League. The company was formerly known as H.J. Heinz Holding Corporation and changed its name to The Kraft Heinz Company in July 2015. The company was founded in 1869 and is headquartered in Pittsburgh, Pennsylvania.
Who would buy KHC?
Consensus 18/100 · Mixed · Investors are split.
Endorses
· 1 frameworkP/B < 1.5 0.66× clears "< 1.50×".
Rejects
· 3 frameworksROE > 25% (elite) is -12.6% — fails "> 25.0%".
2 insiders sold $6.6M on a discretionary basis. Discretionary selling carries more signal than planned disposals, but insiders sell for many non-thesis reasons (taxes, diversification, life events) — do not over-read it. Over the 6M window, insiders are net buyers by 749,886 shares.
In Prism's context
Insider selling on a cheap or stressed name is a more meaningful negative than on a compounder — the people closest to the business are not voting with their wallets. Weigh this against the framework verdict (Fails criteria).
| Insider | Role | Type | Date | Shares | Avg price | Value | Own |
|---|---|---|---|---|---|---|---|
| ONELL CORY | Officer | Open-market sell | Mar 3, 2026 | 14,036 | $24.51 | $344K | Direct |
| CAMACHO RODOLFO M | Officer | Award / grant | Feb 27, 2026 | 70,748 | $0.91 | $64K | Direct |
| AYDIN JANELLE | Officer | Award / grant | Feb 27, 2026 | 62,372 | $1.14 | $71K | Direct |
| MACIEL ANDRE | Officer | Award / grant | Feb 27, 2026 | 151,327 | $1.01 | $152K | Direct |
| ONELL CORY | Officer | Award / grant | Feb 27, 2026 | 52,869 | $0.00 | $0 | Direct |
| FROST DIANA | Officer | Award / grant | Feb 27, 2026 | 53,555 | $0.00 | $0 | Direct |
| ASHER CHRIS | Officer | Award / grant | Feb 27, 2026 | 20,451 | $2.39 | $49K | Direct |
| PATRICIO MIGUEL | Director | Award / grant | Feb 27, 2026 | 56,029 | $0.00 | $0 | Direct |
| AMAYA NICOLAS | Officer | Award / grant | Feb 27, 2026 | 48,254 | $0.00 | $0 | Direct |
| TORRES FLAVIO | Officer | Award / grant | Feb 27, 2026 | 32,991 | $0.00 | $0 | Direct |
| WILLIS ANGEL S | General Counsel | Award / grant | Feb 27, 2026 | 50,796 | $2.00 | $102K | Direct |
| CAHILLANE STEVEN A | Chief Executive Officer | Award / grant | Feb 27, 2026 | 182,853 | $0.00 | $0 | Direct |
| CAHILLANE STEVEN A | Chief Executive Officer | Award / grant | Jan 30, 2026 | 231,677 | $0.00 | $0 | Direct |
| PATRICIO MIGUEL | Officer and Director | Open-market sell | Dec 18, 2025 | 250,000 | $24.83 | $6.21M | Indirect |
Insider activity from Yahoo Finance (quoteSummary: insiderTransactions + netSharePurchaseActivity). Cached 6 hours. · Insiders hold 27.8% of shares outstanding.
Net 6M: +749,886 sh
Price history
Drag across the chart to select a custom period — all analysis below refocuses to that window.
What this means: A notable drawdown — worth re-reading the framework verdicts below with the cheaper price in mind.
Add The Kraft Heinz Company at a hypothetical weight and Prism recalculates your whole book:
Sharpe, Sortino, volatility, max drawdown, beta — before and after.
How much this shifts your top sector weight and overall diversification.
Whether this leans your book more toward Quality, Value, Growth, Deep Value, Income, or Momentum.
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Sign in to run this simulationKHC: 57% estimated probability of outperforming over the next 12M window. 2 of 6 signal families mixed (medium confidence). Strongest support: 35% below fair value. Main risk to monitor: Thin interest coverage.
Probabilistic research output, not financial advice. Prism recommendations are based on available data, historical relationships, and model assumptions. They do not guarantee future returns. Conduct independent due diligence before any investment decision.
Backtested and similar-setup statistics may be affected by survivorship bias, look-ahead bias, overfitting, transaction costs, liquidity constraints, and data limitations. Probability estimates are anchored heuristics — not validated forecasts — until the walk-forward backtest pipeline is in place.
P/B 0.66× · FCF yield 11.5%
35% below fair value
Indicative only. Probabilities are model-implied weights for stress-testing — not forecasts.
A turnaround takes hold: margin recovers toward peer averages, revenue stabilises, and the market re-prices the asset value rather than the running earnings.
No deterioration, no surprise re-acceleration. 21% operating margin and 1% top-line growth chug along; the multiple slowly converges to the central fair-value estimate.
Sector: Consumer Defensive. MENA-aware investors can sanity-check whether the US name is offering value relative to regional peers.
| Metric | KHC | GCC median | MENA median | Global ex-US |
|---|---|---|---|---|
| P/E (TTM) | — | 18.0× | 15.0× | 17.0× |
| P/B | 0.66× | 3.50× | 2.80× | 3.20× |
| Dividend yield | 6.88% | 3.20% | 2.80% | 2.60% |
| ROE | -12.6% |
Reported EPS $0.58 vs $0.53 expected — a routine beat. Read the rest of the print (guidance, margins, segment mix) before assuming the multiple should expand. Trailing operating margin: 20.7%.
A routine beat with stable margins is the textbook compounder pattern — nothing changes in the thesis.
Whether the beat matters depends on entry multiple. P/E — sets the bar.
Positive but unremarkable — guidance and KPI commentary will move the stock more than the beat itself.
Next earnings
Wed, Jul 29 · consensus EPS $0.53 · last actual $0.58
P/E Ratio (TTM)
N/A
PEG Ratio
0.99
P/B Ratio
0.66
EPS Growth
13.6%
Revenue Growth
0.8%
Debt / Equity
0.50
Net Cash / Share
$-14.37
Return on Equity
-12.6%
Gross Margin
34.0%
Operating Margin
20.7%
FCF / Share
$2.71
Current Ratio
1.20
Within 15% of 52-wk high is -19.5% — fails "> -15.0%".
EPS Growth > 15% is 13.6% — fails "> 15.0%".
Trades materially below the fair-value range — historically a tailwind for forward returns.
Quality is mixed — some strengths, some softness.
Leverage is high relative to coverage — balance-sheet risk on the table.
Price trend is unremarkable — neither tailwind nor headwind.
Informed money is leaning the other way — net selling or thin interest.
Recent print + capital-return signal lean positive.
Among 105 historical setups with similar Prism Score and signal-agreement profiles, 55% beat the benchmark over the next 12 months, with average excess return of +3.0% / yr.
ROE -13% · Op margin 21%
D/E 0.50 · CR 1.20
Net selling — 6 insiders
2 tracked holders · peak 22.1%
6.88% yield + buyback runway
30% through 52w range
EPS 14% · Rev 1%
Cyclical earnings prove to be at peak; revenue stalls and the multiple, already low, drifts lower as estimates re-rate down.
| 18.0% |
| 16.0% |
| 14.0% |
Institutional Own.
64.2%
Insider Own.
27.8%
Dividend Yield
6.88%
Book Value / Share
$35.35
Superinvestor ownership
Held by 2 tracked superinvestors · peak weight 5.8%
Weights reflect each investor's latest 13F or factsheet snapshot. Data lags real time by 45+ days.