ROKU
Roku, Inc.Communication ServicesEntertainmentGrowth at a Reasonable Price
$125.99 · 15min delay
β 2.04A steady large-cap growth-at-a-reasonable-price pick trading near fair value. Frameworks sharply disagree on it.
52-wk low $67.6752-wk high $131.39
Mkt Cap
$18.61B
P/E
—
PEG
0.93
P/B
6.96
Dividend
—
ROE
7.8%
About the business
Roku, Inc., together with its subsidiaries, operates a TV streaming platform in the United States and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others, as well as offers digital advertising services. The company also sells streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.
Who would buy ROKU?
Consensus 34/100 · Mixed · Investors are split.
4 8 3
Endorses
· 3 frameworks- Peter Lynch· Lynch GARP83/100
PEG < 1 (growth at a discount) 0.93× clears "< 1.00×".
- Howard Marks· Marks Risk-First83/100
Debt/Equity < 0.5 0.19 clears "< 0.50".
- William O'Neil· Momentum / CAN SLIM83/100
Within 15% of 52-wk high -4.1% clears "> -15.0%".
Insider activity · Negative
Insider selling outweighs buying
Strength 70/100
7 insiders sold $80.0M on a discretionary basis. Discretionary selling carries more signal than planned disposals, but insiders sell for many non-thesis reasons (taxes, diversification, life events) — do not over-read it. Over the 6M window, insiders are net buyers by 685,426 shares.
In Prism's context
Insider selling is worth flagging but insiders sell for many non-thesis reasons. Read alongside the framework verdict (Weak match).
| Insider | Role | Type | Date | Shares | Avg price | Value | Own |
|---|---|---|---|---|---|---|---|
| COLLIER CHARLES | Officer | Open-market sell | May 4, 2026 | 20,538 | $124.23 | $2.55M | Direct |
| COLLIER CHARLES | Officer | Option exercise | May 4, 2026 | 20,538 | $49.59 | $1.02M | Direct |
| HUNT NEIL D | Director | Open-market sell | May 1, 2026 | 2,000 | $122.11 | $244K | Direct |
| HUNT NEIL D | Director | Transaction | May 1, 2026 | 2,000 | — | — | Direct |
| FUCHSBERG GILBERT | Officer | Open-market sell | May 1, 2026 | 9,593 | $125.52 | $1.20M | Direct |
| BANKS MATTHEW C. | Officer | Open-market sell | May 1, 2026 | 725 | $125.52 | $91K | Direct |
| COLLIER CHARLES | Officer | Open-market sell | Apr 17, 2026 | 205,807 | $115.00 | $23.67M | Direct |
| COLLIER CHARLES | Officer | Option exercise | Apr 17, 2026 | 205,807 | $52.15 | $10.73M | Direct |
| WOOD ANTHONY J | Chief Executive Officer | Open-market sell | Apr 16, 2026 | 25,000 | $110.19 | $2.75M | Indirect |
| WOOD ANTHONY J | Chief Executive Officer | Transaction | Apr 16, 2026 | 25,000 | — | — | Indirect |
| COLLIER CHARLES | Officer | Open-market sell | Apr 16, 2026 | 3,431 | $110.17 | $378K | Direct |
| JEDDA DANIEL | Chief Operating Officer | Open-market sell | Apr 15, 2026 | 7,000 | $107.00 | $749K | Direct |
| WOOD ANTHONY J | Chief Executive Officer | Open-market sell | Apr 10, 2026 | 50,000 | $100.88 | $5.04M | Indirect |
| WOOD ANTHONY J | Chief Executive Officer | Transaction | Apr 10, 2026 | 50,000 | — | — | Indirect |
| COLLIER CHARLES | Officer | Open-market sell | Apr 8, 2026 | 205,821 | $105.00 | $21.61M | Direct |
| COLLIER CHARLES | Officer | Option exercise | Apr 8, 2026 | 205,821 | $52.16 | $10.73M | Direct |
| HUNT NEIL D | Director | Open-market sell | Apr 1, 2026 | 2,000 | $95.54 | $191K | Direct |
| HUNT NEIL D | Director | Transaction | Apr 1, 2026 | 2,000 | — | — | Direct |
| BANKS MATTHEW C. | Officer | Open-market sell | Apr 1, 2026 | 728 | $96.02 | $70K | Direct |
| JEDDA DANIEL | Chief Operating Officer | Open-market sell | Mar 16, 2026 | 15,000 | $94.23 | $1.41M | Direct |
| WOOD ANTHONY J | Chief Executive Officer | Open-market sell | Mar 10, 2026 | 50,000 | $99.68 | $4.98M | Indirect |
| WOOD ANTHONY J | Chief Executive Officer | Transaction | Mar 10, 2026 | 50,000 | — | — | Indirect |
| COLLIER CHARLES | Officer | Open-market sell | Mar 5, 2026 | 1,715 | $100.00 | $172K | Direct |
| HANDMAN CHRISTOPHER TODD | General Counsel | Open-market sell | Mar 3, 2026 | 2,999 | $95.57 | $287K | Direct |
| WOOD ANTHONY J | Chief Executive Officer | Stock Gift at price 0.00 per share. | Mar 3, 2026 | 403,351 | $0.00 | $0 | Indirect |
| FUCHSBERG GILBERT | Officer | Open-market sell | Mar 3, 2026 | 3,250 | $95.57 | $311K | Direct |
| COLLIER CHARLES | Officer | Open-market sell | Mar 3, 2026 | 1,715 | $95.57 | $164K | Direct |
| BANKS MATTHEW C. | Officer | Open-market sell | Mar 3, 2026 | 716 | $95.57 | $68K | Direct |
| HUNT NEIL D | Director | Open-market sell | Mar 2, 2026 | 2,000 | $97.70 | $195K | Direct |
| HUNT NEIL D | Director | Transaction | Mar 2, 2026 | 2,000 | — | — | Direct |
| HANDMAN CHRISTOPHER TODD | General Counsel | Transaction | Mar 2, 2026 | 11,898 | — | — | Direct |
| WOOD ANTHONY J | Chief Executive Officer | Transaction | Mar 2, 2026 | 20,939 | — | — | Direct |
| OZGEN MUSTAFA | Officer | Transaction | Mar 2, 2026 | 16,150 | — | — | Direct |
| JEDDA DANIEL | Chief Operating Officer | Transaction | Mar 2, 2026 | 26,133 | — | — | Direct |
| FUCHSBERG GILBERT | Officer | Transaction | Mar 2, 2026 | 10,322 | — | — | Direct |
| COLLIER CHARLES | Officer | Transaction | Mar 2, 2026 | 29,339 | — | — | Direct |
| BANKS MATTHEW C. | Officer | Transaction | Mar 2, 2026 | 5,116 | — | — | Direct |
| WOOD ANTHONY J | Chief Executive Officer | Stock Gift at price 0.00 per share. | Feb 17, 2026 | 72,699 | $0.00 | $0 | — |
| WOOD ANTHONY J | Chief Executive Officer | Transaction | Feb 17, 2026 | 60,000 | — | — | Indirect |
| JEDDA DANIEL | Chief Operating Officer | Open-market sell | Feb 17, 2026 | 3,000 | $88.88 | $267K | Direct |
Showing 40 of 50 matching transactions.
Insider activity from Yahoo Finance (quoteSummary: insiderTransactions + netSharePurchaseActivity). Cached 6 hours. · Insiders hold 0.6% of shares outstanding.
Net 6M: +685,426 sh
Price history
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Drag across the chart to select a custom period — all analysis below refocuses to that window.
What this means: A significant rerating — the valuation-sensitive frameworks below will have tightened since this move.
What would ROKU do to your portfolio?
Add Roku, Inc. at a hypothetical weight and Prism recalculates your whole book:
Risk metrics
Sharpe, Sortino, volatility, max drawdown, beta — before and after.
Sector concentration
How much this shifts your top sector weight and overall diversification.
Archetype tilt
Whether this leans your book more toward Quality, Value, Growth, Deep Value, Income, or Momentum.
ROKU is currently tagged:Growth at a Reasonable PriceWeak match (34/100)
Portfolio analytics are part of the member experience.
Sign in to run this simulationProbabilistic recommendation· rec-v1.0.0-2026-04
Roku, Inc. · ROKU
ROKU: 47% estimated probability of outperforming over the next 12M window. 2 of 6 signal families negative (medium confidence). Strongest support: D/E 0.19. Main risk to monitor: 167% above fair value.
Outperform prob.
47%
vs S&P 500 · 12M
Expected return
-10.9% → +25.1%
mid +7.1% / yr
Downside (p20)
-26.5%
stress -53.0%
Data quality
93/100
Excellent
Prism Score
Probabilistic research output, not financial advice. Prism recommendations are based on available data, historical relationships, and model assumptions. They do not guarantee future returns. Conduct independent due diligence before any investment decision.
Backtested and similar-setup statistics may be affected by survivorship bias, look-ahead bias, overfitting, transaction costs, liquidity constraints, and data limitations. Probability estimates are anchored heuristics — not validated forecasts — until the walk-forward backtest pipeline is in place.
Prism Score
Composite 47/100. Strongest contribution from ownership; weakest from valuation. Risk patterns shaved 2 points off the composite.
Composite
47
/ 100
Deep valueval.
44/ 100
P/B 6.96× · FCF yield 3.6%
Margin of safetyval.
0/ 100
167% above fair value
Bull · base · bear scenarios
Three plausible paths over a 5-year horizon.
Indicative only. Probabilities are model-implied weights for stress-testing — not forecasts.
Bull
~20%$61.37
-13.4% / yr (5y)
A turnaround takes hold: margin recovers toward peer averages, revenue stabilises, and the market re-prices the asset value rather than the running earnings.
Drivers
- • Margin expands by 200–400 bps from 4%
- • Stranded asset value crystallises
- • Multiple re-rates one full turn higher
Base
~45%$47.21
-17.8% / yr (5y)
No deterioration, no surprise re-acceleration. 4% operating margin and 22% top-line growth chug along; the multiple slowly converges to the central fair-value estimate.
Global value comparison
Roku, Inc. vs sector medians — GCC, MENA, and Global ex-US.
Sector: Communication Services. MENA-aware investors can sanity-check whether the US name is offering value relative to regional peers.
| Metric | ROKU | GCC median | MENA median | Global ex-US |
|---|---|---|---|---|
| P/E (TTM) | — | 14.2× | — | 13.5× |
| P/B | 6.96× | 2.10× | — | 2.00× |
| Dividend yield | — | 4.40% | — | 4.00% |
| ROE | 7.8% |
Earnings reaction explainer
ROKU reported in line with consensus.
Reported EPS $0.57 vs $0.56 expected. With no surprise on the headline, the share-price reaction is usually driven by guidance, KPIs, or commentary on demand. Trailing operating margin: 4.1%.
- All audiencesNeutral
In-line prints transfer the conversation from the headline to the guidance, the segment mix, and management commentary on the demand environment.
What to watch on the next print
- • Segment-level KPIs vs estimates
- • Guidance vs current consensus for the next quarter
News & events
Next earnings
Thu, Jul 30 · consensus EPS $0.56 · last actual $0.57
Roku to Stream Enhanced Games in North America
MT Newswires · just now
ROKU TO SERVE AS THE NORTH AMERICAN STREAMING HOME FOR THE INAUGURAL ENHANCED GAMES
PR Newswire · just now
ENHANCED NAMES ZOOP FOUNDING PARTNER AND OFFICIAL CREATOR PLATFORM OF THE INAUGURAL ENHANCED GAMES IN $10 MILLION DOLLAR PARTNERSHIP DEAL
PR Newswire · just now
Key Metrics at a Glance
P/E Ratio (TTM)
N/A
PEG Ratio
0.93
P/B Ratio
6.96
EPS Growth
N/A
Revenue Growth
22.4%
Debt / Equity
0.19
Net Cash / Share
$14.32
Return on Equity
7.8%
Gross Margin
44.2%
Operating Margin
4.1%
FCF / Share
$5.16
Current Ratio
2.91